Rohan Talwalkar
Creative Director | Content Strategist | Filmmaker
Content Strategist
Introducing India to the 'Digital Life'.
Part of the core Brand team that launched Jio, I joint the company exactly a year before the telecom company went Live. As Vice President of Brand Visual Language, I lead a team to create the Brand Book and Social Media Playbook for the launch. From maintaining the Brand Language at all touch points (video and photo) to handling Branding Tie-Ups with Apple and creating a content bank (which included 6 teams) for the IPL, the foundation we built enabled Jio to hit over 387 million subscribers as of 31st December, 2019 - only 3.5 years since launch
The most recognized brand in fitness in India. Talwalkars wanted to increase regularity amongst it's members. I lead the team that helped build a video content bank for the brand that was shot by the members itself.
How did we do this?
We simply rewarded people for sending in videos about their fitness journey. This in turn help people stand in front of a camera and talk about themselves. Much like standing in front of a mirror, taking a video and talking about your experience every day made people take a closer look at their fitness and helped give them an extremely healthy addiction.
In addition, we launched a successful rewards program called "Fitness Ki Kamai" - The gains of fitness. Here members got the chance to choose different prizes and each prize had a number of days within a set number of days the member had to exercise at a Talwalkars gym in order to win their chosen prize. The prizes ranged from movie tickets to Playstations to iPhones and even a Hyundai i20. This lead to the attendance in every Talwalkars gym increasing exponentially. It also was a great tool to help build a lasting relationship between the member and staff
